The best-told stories aren’t the stories you tell about yourself; the best-told are the stories told about you by others. Having an outside source discuss your company, product or campaign elevates your message.
Building a successful brand is reliant upon a strong narrative. Your company has a unique perspective and story to tell, but are you telling it most effectively, or are you merely selling your service?
Most businesses recognize – even at the lowest level – the potential of social media. While posting occasionally on Facebook or creating a corporate LinkedIn profile is a start, it is a far cry from maximizing a brand’s capacity to engage with their audience. So how can a brand elevate its social media presence?